These fans consider themselves to be the self-appointed guardians of their star’s image and most importantly, the custodians of their caste pride.Ī simple search with the words ‘Kamma’ or ‘Chowdhary’ (which belongs to the Kamma community) will take you to multiple pages that have either NTR or Jr. Apart from fan fights inside movie theatres and fist fights on streets, hero worship rears its ugly head on social media, too, where people are at their abusive best to prove their loyalty to actors belonging to their caste group. Over the years, fandom has taken myriad forms in Tollywood. And this is what happens every time a fan puts his life at risk - the star is again celebrated among his followers,” Vamshi Reddy, Professor of Film Studies at the Indian Institute of Technology (IIT), Tirupati, opines. However, Pawan Kalyan, the star, soon became a spectacle for his benevolent act of providing compensation to the family and reprimanding his fans. When Vinod was killed, no one questioned the circumstances that led to his death. “Fights between fans of Kapu and Kamma (both dominant castes) actors have become so common that it’s become a matter of pride to proclaim a star’s status.
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